Small Business Saturday is a day where consumers are encouraged to support the small businesses in their community the Saturday after Thanksgiving. In an effort to keep up with “Black Friday” and “Cyber Monday” which are dominated by large retailers, American Express founded Small Business Saturday in 2010. But don’t take our word for it. The fine folks at American Express were able to get a high priced spokeswoman to help them spread the word:

As an internet marketing agency in Orange County and a member of the North Orange County Chamber of Commerce, we are passionate about supporting local businesses and we hope that you’ll join us by choosing a Mom-And-Pop-Shop to give your support to. Don’t forget to share your purchases with others by using the hashtag #ShopSmall.

If you’re having trouble finding a local business in your area, please search here in the NOCC business directory to find an independently owned business near you.