If you’re a small business owner, you’ve probably heard the term NAP by now. Maybe it was from an SEO company trying to pitch you services, or perhaps you were trying to research some SEO principles on your own. In any case, we’ve boiled it down to it’s simplest terms to help local business owners.

What is NAP?

NAP refers to the Name, Address, and Phone Number of your business.

Why is NAP important?

Google likes to see that your business is listed consistently across the internet. When all of your information matches, Google trusts that you are providing accurate information, and ranks you higher as a result.

How Can I Check if My NAP is Consistent?

Search Owls provides a free tool that allows you to enter your business details and instantly receive a report that will assess how your business is listed in 50 top level internet directories.

What if my NAP is Inconsistent?

We can help you! We have the ability to simultaneously update dozens of top level business directories.

We can fix your location data errors in just minutes!