In today’s digital world, an overwhelming majority of consumers use internet search engines to find the goods and services that they’re looking for. As an SEO company in Orange County, Search Owls has helped dozens of businesses place their business on the first page of Google’s search results for their key phrases.
What is SEO?
In its most basic form, Search Engine Optimization (SEO) is the process of optimizing your website to rank better on Google’s search results page for your search phrases.
Is “Local SEO” Different Than Traditional SEO?
Local SEO is simply the process of optimizing your website so that you can gain higher local search rankings, based specifically on the user’s current or intended location.
By tracking your IP address or GPS data, Google is able to take your current location into consideration when providing you search results.
How effective is SEO?
As a leading SEO Company in Orange County, we can tell you that one of the most amazing benefits of utilizing local SEO is that it eliminates the guesswork from local marketing. It’s not like putting an ad in a local paper or dropping pamphlets in mailboxes, which may never be seen by someone interested in your business. For this reason, local SEO is one of the most highly effective forms of online marketing because it reaches local customers at the exact moment that they’re looking for your services.
Is Local SEO Effective For Mobile Search?
Yes! Our local SEO efforts will optimize your website for both mobile and desktop search.
Google recently indicated that one in three US mobile searches are classified as ‘local’ and 87% of people use their smartphone on the go. Google also found that 95% of mobile users look up local information on their phones, the primary functions being calling or visiting a business. Therefore, if you’re in business to turn a profit it’s crucial that your site is optimized to deliver to your local customers’ needs.
Will I Get Good Leads?
As previously mentioned, local search engines and online directories promote your business to customers at exactly the moment in which they’re looking for you. There’s no better time to connect with a potential customer then when they need or want your services. And in most cases, you’ll see immediate results in turning those potential customers into paying customers.
The importance of local optimization will only grow as Google and other search engines become more sophisticated and users start demanding even more individualized results.
Competition for small businesses is only increasing, so to achieve relevant visibility owners will be forced to find smaller target audiences. Optimizing locally is one of the most efficient ways to do this, so local SEO will only grow in importance as competition continues to intensify.
Search Owls is a full service SEO company serving businesses in Costa Mesa, Newport Beach, Irvine, and all of Orange County. Contact us today at 714-754-1564 to take advantage of our local search engine optimization packages!
3100 Airway Avenue, Suite 131
Costa Mesa, CA 92626