Social Media Marketing
Whether you are a small local business or a national brand, we have a social media package to fit your business and your budget. As one of the top social media management services in Orange County we have developed a strong content strategy and we will create engaging posts with content that is unique and relevant to your consumers.
Here are a few of the social networks that we utilize for our clients:
Facebook: Facebook grew from a small private website for students to the most popular social media website in the world, with over 1 billion daily active users. Facebook is an incredible platform people use to communicate with others by creating personalized profile pages to connect to people, places, and things that they love. People can also use the site to connect to and discover organizations and businesses that they are interested in, making this platform a kind of global white pages.
In the United States more than 80 percent of time spent in social media is done on Facebook, and users range from age 13 all the way up to seniors. Although usually perceived to have traffic driven mainly by millennials, the majority of Facebook users are between 35 and 54 years old, with 56 million users. Women are statistically 10 percent more likely to use Facebook than men, but the demographics for income and educational levels are spread almost evenly across the board. Any business can sign up on Facebook for free and market to these millions of target audiences, with the possibility of converting casual followers into potential customers.
LinkedIn: LinkedIn is an online networking community for professionals and businesses, boasting a user base of over 300 million people regularly using the site. Users create personalized profiles that emphasize educational and professional experience, and use this social media platform to stay in touch with colleagues and classmates. But LinkedIn isn’t just for talking —people use this site to discover professional opportunities, make new business connections, generate leads, and build their brand.
LinkedIn represents the oldest age demographics in social media with over 100 million users over the age of 50! Additionally, more than 60 percent of users earn over $75,000 a year, making LinkedIn a social media platform with outstanding potential of generating leads that can be incredibly valuable to businesses.
Twitter: Twitter is a unique social networking site that enables users to send and read messages limited to 140 characters, aka “Tweets”. This platform is an easy way to discover trending news, and stories are often updated in real time. Twitter users often use this social media network to follow celebrities, politicians, public service accounts, and businesses that they love.
Young adults under 30 and African-Americans make up the majority of the 271 million active users that Twitter hosts. Over 60% of Twitter users make over $30,000 a year, and users are also predominately male. Businesses can utilize Twitter to update followers and connect with new customers by utilizing hashtags to target a niche market of users. Tweets can also be shared, or “retweeted”, any number of times so marketing or promotional tweets have the potential to go viral and bring in outstanding results.
Google+: Google+ is a social network from Google with nearly 400 million active users, and is considered the second most used social media platform in over 31 countries. Users can share messages or links with people in their circles, video chat, or upload and organize photos and videos. People can also share other Google+ users’ content and make comments or ‘+1’ content, concepts similar to Facebook’s shares and likes features.
Males make up nearly three-quarters of Google+ users, and most users are also over the age of 30. Groups, organizations, and companies can sign up to participate, and the activity on Google+ profiles is especially important for businesses because it directly affects how Google measures your relevancy. Put simply, having a Google+ account for your business means better search engine results, and therefore more opportunities to convert clicks into customers.
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